Are you looking for the best content marketing examples to level up your game? When it comes to content marketing, there are a lot of different ways to skin the proverbial cat. But what works for one company might not work for another – so it’s important to find examples that fit your specific needs.
Top 10 Content Marketing Examples
Here are 10 great examples of content marketing done right, from big brands to small businesses:
Coca-Cola – Share a Coke
Coca-Cola’s “Share a Coke” campaign was one of the most successful content marketing campaigns of all time. The idea was simple – put people’s names on Coke bottles and encourage them to share photos of themselves drinking Coke with their friends. This personalization resonated with consumers and led to a huge spike in sales.
Nike – Better for It
Nike’s “Better for It” campaign was designed to inspire and motivate women to get active. The campaign used a mix of traditional and digital marketing techniques, including TV ads, social media, and even a short film. This multi-pronged approach helped Nike reach a wide audience and achieve its goals.
Red Bull – Stratos
Red Bull is no stranger to content marketing, and its “Stratos” campaign is one of the best examples out there. The company partnered with Felix Baumgartner, a professional skydiver, to break the world record for the highest free fall. Red Bull documented the entire event, from the months of preparation to the actual jump, and released it all as content for its audience. This death-defying feat captured the world’s attention and helped solidify Red Bull’s position as a leader in the space.
Dove – Real Beauty Sketches
Dove’s “Real Beauty Sketches” campaign was designed to help women feel more confident about their bodies. The company commissioned sketches of women, both by strangers and by themselves. The results showed that the sketches done by strangers were far harsher than those done by the women themselves. This campaign helped start a conversation about body image and helped Dove build a connection with its target audience.
T-Mobile – Uncarrier
T-Mobile’s “Uncarrier” campaign was a response to the way that the wireless industry was traditionally run. The company got rid of long-term contracts, offered free international roaming, and introduced other customer-friendly policies. T-Mobile positioned itself as the “anti-carrier,” and this disruptive approach helped it gain market share and attract new customers.
BuzzFeed – Tasty
BuzzFeed’s Tasty videos are some of the most popular pieces of content on the internet. The short, easy-to-follow videos show viewers how to make simple, delicious meals at home. This content is not only popular with consumers, but it’s also been successful in driving conversions and generating sales for BuzzFeed’s partners.
GoPro – HERO7
GoPro’s HERO7 campaign shows off the capabilities of the company’s latest camera. The campaign included a series of videos and social media posts that showed the camera in action, in a variety of different settings. This content not only helped GoPro sell more cameras but also positioned the company as a leader in the action camera space.
IBM – Smarter Planet
IBM’s “Smarter Planet” campaign shows how the company’s technology was being used to make the world a better place. The campaign included a website, social media accounts, and even a TV show. This comprehensive approach helped IBM connect with its target audience and communicate its brand message.
Casper – Van Winkle’s
Casper, a mattress company, uses content marketing to launch its brand. The company’s “Van Winkle’s” campaign appeals to people who were looking for a better night’s sleep. The campaign included a website, social media accounts, and a series of videos. This multi-pronged approach helped Casper reach a wide audience and achieve its goals.
Evernote – The Future of Work
Evernote’s “The Future of Work” campaign shows how the company’s products could help people be more productive. The campaign included a website, social media accounts, and a series of videos. This comprehensive approach helped Evernote reach a wide audience and communicate its brand message.
Wrapping Up
While these are just a few content marketing examples, they should give you an idea of the different ways that companies are using content marketing to reach their audiences. As you can see, there is no one-size-fits-all approach to content marketing. The key is to find the right mix of techniques that will work for your business and your audience.