TikTok is no stranger to other companies copying the format of its signature short-form videos, but it may now do the same with Stories. Per a tweet shared by social media consultant and former TheNext Web writer Matt Navarra, the company has introduced posts that disappear after 24 hours. TikTok told Variety it’s currently testing the feature with a small subset of users outside of the US and emphasized they may not become a permanent fixture within the app.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a spokesperson for the company told Engadget. “Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community.”
Snapchat was the first app to feature Stories before the format was widely copied by everyone from Facebook to LinkedIn. Twitter also tried to make the feature work on its platform with Fleets, but that experiment ended earlier this week. Much like its rivals, TikTok may feel it needs to add Stories to stay relevant, particularly with companies like YouTube investing millions to replicate its success.